Rich in our history has been a tradition of viewing our Orange County land as a precious and nonrenewable resource; and as an asset not to be sold or squandered for short-term gain, but rather as a long-term investment to be held and utilized in a way that benefits both our company and those who choose to live, work and grow on the land with us.

The forces of history and the changing nature of man have precipitated different uses of our land: from cattle ranching to agriculture to master-planned community development, on a scale of size and success unmatched anywhere else in the world.

Our primary mission is to actively manage this so as to continually enhance its value as a long-term investment for the Company, and to enhance its value for those who have chosen to live and work here.  We believe that the thoughtful, deliberate and prudent management of the Company's properties is a sound investment strategy, both in financial terms and in terms of maintaining the quality of life of the region in which our land is located.

We pursue this mission through our basic business: as large scale, comprehensive masterplanners, community builders and asset managers committed to the highest standards of quality. Within this basic business, we are a planner, builder, landlord, investor, community partner, employer and neighbor. We employ the most talented, motivated people available, and encourage them to apply their full potential in the pursuit of excellence.

We insist that our business goals serve both the owners of this Company and those who share an investment in our land by locating their businesses or buying homes on our property. We seek to enhance the long-term equity values of all properties through the creation of vibrant, well-planned new communities, as well as the development and management of our own growing portfolio of premium quality investment properties – on The Irvine Ranch as well as in other California markets. These properties include retail centers, industrial centers, commercial office buildings, residential apartment complexes, hotels and golf courses.

The Irvine Company's corporate values are rooted in our awareness that what we do potentially impacts the lives of many people and will leave a legacy that will be visible for centuries to come.  Our challenge, then, is to make decisions that reflect community attitudes and desires, and that earn the respect of both current and future generations.

In a broad sense, those who do business with us who have purchased a home, leased office space, rented a boat slip, or taken an apartment have become investment partners with us.  These neighbors--customers, if you will--have a shared interest in how our land is utilized.  Therefore, we have an obligation to explain to them our plans and goals, to listen to and consider their thoughts, to modify our plans when it makes sense to do so, and to vigorously defend the benefits of our long-term vision.

Our respect for our land causes us to recognize that major portions of it should remain as we inherited it, preserved and-where appropriate, improved-for future generations because of its environmental sensitivity, value for recreational use, or as planned aesthetic relief from surrounding development. In this sense, the case for conservation will always be a consideration given equal status to competing land uses.

The Irvine Company is a citizen with a tradition of activism. We are willing to commit our knowledge, energy, resources and a fair share of our rewards of success where they will help address problems of the county that extend beyond our property line and our immediate self-interest. Philanthropy is a part of this commitment, as well as our culture. We support a wide range of charitable organizations determined to improve lives in our communities, and we have chosen to focus extraordinary attention and resources to initiatives that will improve education and encourage conservation.

In all these things, we are determined to conduct our business honestly, fairly, forthrightly and ethically.